Zimbabwean Entrepreneur To Create Global Market For Baobab

Written by on July 3, 2020. Posted in BAOBAB OIL

According to the Netherlands Enterprise Agency’s Centre for the Promotion of Imports from developing countries (CBI), the European market for baobab ingredients is expected to grow by 4% in the coming years. Other studies put the expected compound annual growth rate (CAGR) at anything between 5.6% (Global Market Insights) to 9.4% (Market Research Future).

Gus Le Breton and his partner established B’Ayoba in 2012, to “specifically try and turn baobab into a resounding commercial success”. Since then, the market has quadrupled or quintupled in size, he says. “We have definitely made a lot of progress but we are not there yet. It has frustrated me that baobab has not had as rapid a market uptake as I would obviously have liked to have seen.”

B’Ayoba is poised to capitalise on the expected growth. Le Breton hopes the inflection point will come soon.

 

Read the full story here.

 

Continue reading....

Find more interesting articles below

New Harvesting Season

New Harvesting Season

This week we had our first collection workshop for the year. It was a beautiful crisp winter morning. When we headed out it was very early and the dew still hung on the baobab leaves. Everybody was in high spirits for the start of the collection season. Baobab fruit have started to ripen and drop off […]

Read more
Miracle Tree!

Miracle Tree!

A few years ago I was called by a local farmer to see some baobabs that were very ill and dying.  There was a group of four baobabs, some of them were still standing and others had already collapsed in to a heap of fibre.  This tree was still standing, but was hot and ‘sweaty’ with […]

Read more
2016 Jun: World Desertification Day

2016 Jun: World Desertification Day

Baobabs live in savannah ecosystems many of which are threatened by desertification. Although baobabs have an incredible ability to survive dry conditions they too are affected by desertification. What can we do?

Read more